战略销售队伍管理.pdfVIP

Strategic Sales Forces Management 战略销售队伍管理 2008 CEIBS Executive Education: Top 50 for Five Consecutive YearsFinancial Times 中欧高层经理培训：连续五年 《金融时报》世界50强 Strategic Sales Forces Management Dates/Language/Venue: May 13-15, 2008/ / BeijingFee: RMB21,800 October 29-31, 2008/ / Shanghai November 1-3, 2008/ / Shanghai During this intensive three-day programme, managers explore practical, easy-to-apply approaches to managing the sales force strategically and effectively. We will consider sales strategies in many types of industries and we will be happy to discuss any specific issues or problems faced by the participants. Interactive lecture/discussions, supplemented with study guides, provide the structure for the programme. International case studies and hands-on exercises are used to show how to implement the concepts and approaches. Key points are made clear and relevant by drawing on the experiences of the participants as well as describing real-life illustrations from a variety of industries involving both products and services. Objective The programme is designed to provide participants with the knowledge and skills to manage the efforts of their sales force so that business objectives are achieved and so that they receive a high return on their sales force resources. An important aspect of the programme is the sharing of experiences among participants during the sessions, exercises and case analyses. Who Should Attend Anyone