高中英语配套课件：选修9Unit5Period1(人教,课标通用).docx

Unit 5 Inside advertising HUATIMEIWENXINSHANG *◎》 话题美文欣赏 经典有约，高考无忧 QUESTIONS ON ADS A senior English class has been listening to a talk by the president, Ms Teflon, of an advertising company .Now it is the studentsturn to ask questions. (Ms Teflon=M Mr Hall=H Kate=K Ben=B Sar ch=S Tom=T) H： Thank you, Ms Teflon, for taking time to come and talk to us about the world of advertising.Im sure weve all learned a loLNow, students, have you any questions for Ms Teflon? ???Kate? K： Um.I found your talk very interesting and I can see that the work of an advertising agency is very complicated and also very expensive.But do adverts really work ? I hardly ever notice them, and even with the ones I do notice, I usually forget the name of the product. M： Thats an excellent question.And youre quite right, we dont notice many of the advertisements we see or hear every day.But we do remember ads for products we would like to have.After this lesson, try this experiment.Each of you writes down the name of the product that is advertised in the two or three advertisements you do remembereThen make a list.I guarantee that the list will be quite short because most of you are interested in the same products, such as sports shoes, fashion clothes, movies and so oiiel think you will remember the names of these products simply because they are relevant to H： Another question? Ben. B: Ms Teflon youve talked about how much money companies spend on advertising.Well , if they didnt spend that money, wouldnt the things we buy be cheaper? M : Good point , Ben.But you see , a companys advertising cost is a very small part of their overall budgetThey spend hundreds of times more money in making the products and getting them into the shops.So you see, saving on advertising wouldnt make much difference to the M： Yes, I understand your feelings, but in fact , wed be a lot worse off without advertising.For a start, there would be no magazines.You see, it costs a lot to produce a magazine, and theyd be v