插画在校园文创中的应用.docxVIP

PAGE PAGE 4 插画在校园文创中的应用 摘 要 插画是现代视觉传达的主要表现形式之一，现如今已逐渐变得成熟的一种艺术表现形式，插画的风格也逐渐的多种多样起来。插画的历史悠久，从原始时期洞穴中的壁画到中国敦煌壁画，再到现代电脑以及手绘板的普及，其诞生的 CG电脑制作插画，如今演变成了一种为大众所接受和追捧的新艺术风格。插画的特点是插画师所创作的作品都带有浓郁感情色彩和个人风格。根据书籍、杂志、广告、包装、商品的需求不同，插画所表现出的风格也不各不相同。插画的艺术种类繁多，在视觉传达领域中集中表现为传统的书籍插画和商业插画。由于插画的时代性，它引导着大众的审美取向，在很大程度上推动了人们审美意识形态的形成。在创意产业大行其道的背景下，现代插画的统一标准早已打破了传统的观念，由过去单一的创作方式逐渐演变为多种表达语言，多种演绎方式，多种表达风格，这使商业插画得以繁荣发展。现代插画师用全新的创作模式，多元化的材料，充分利用多种媒介平台，创造出新的作品，使插画拥有更大的发展领域。插画的表现形式也在不断革新，从传统手绘到矢量插画，传播媒介从传统出版物到现代媒体，它让人的思维方式发生了改变，眼界变得更开阔。青年插画师和不少的年轻人对插画设计抱有极高的热情，沉醉于利用新技术和新视角所创造的乐趣中。 关键词：插画；多元化；新艺术； Application of illustration in campus cultural creation ABSTRACT Illustration is one of the main expressions of modern visual communication. Nowadays, it has gradually become a mature form of artistic expression, and the style of illustrations has gradually become more diverse. The illustration has a long history, from the murals in the caves of the primitive period to the murals of Dunhuang in China, to the popularity of modern computers and hand-painted boards. The CG computer-made illustrations that it was born have now evolved into a new art accepted and sought after by the public style. The characteristic of illustration is that the works created by the illustrator are full of strong emotional color and personal style. According to the different needs of books, magazines, advertisements, packaging, and commodities, the styles shown in illustrations are also different. There are many types of illustration arts, which are concentrated in the field of visual communication as traditional book illustrations and commercial illustrations. Due to the contemporary nature of illustrations, it guides the publics aesthetic orientation and promotes the formation of peoples aesthetic ideology to a great extent. In the context of the popularity of the creative industry, the unified standard of modern illustration has long broken the traditional concept. From a single creative method in the past, it has gradua