深圳市机电产品出口贸易现状及发展对策研究.docxVIP

摘 要 机电产品在深圳市乃至我国对外贸易出口中都具有举足轻重的地位，所有工业和制造业都离不开机电产品的运作，是拉动深圳市对外贸易出口总额和带动深圳市经济快速发展的主要行业。多年来，深圳市机电行业的出口总额一直占据总出口额的多半以上，是名副其实的龙头产业。 本文首先对深圳市机电产品的分类及发展历程进行概述；其次，从出口地位、出口结构现状等角度对深圳市机电产品现状进行了分析；再次，对深圳市机电产品出口发展中存在的问题进行了总结分析，市场多元化战略未能实现、企业自主品牌少、产品高科技含量低等问题突出，并提出针对性的解决对策，包括积极拓展出口市场、大力发展自主品牌、努力开发核心技术产品等措施，最后对全文进行概括总结。 关键词：深圳市；机电产品；出口现状 Abstract Mechanical and electronic products in ShenZhen and Chinas foreign trade has important role in export, mechanical and electrical industry is an important part of industrial and manufacturing, is in ShenZhen city to attract foreign investment, as well as the main industry, the introduction of advanced technology for many years, the total exports of mechanical and electronic industry of ShenZhen has accounted for more than most of the value of exports, is worthy of the name of leading industry. This paper firstly summarizes the meaning, classification and development history of mechanical and electrical products in ShenZhen. Secondly, the status quo of electromechanical products in ShenZhen is analyzed from the perspectives of export status and export structure. Again, the problems existing in the development of mechanical and electrical products export of ShenZhen has carried on the summary analysis, market diversification strategy has failed to live up to, such as enterprise independent brand little problems, and puts forward corresponding countermeasures, including expanding export markets, to develop their own brands, finally summarized the full text. Key words: ShenZhen city; Mechanical and electrical products; Export status quo 目 录 TOC \o 1-3 \h \u 第一章 绪论 1 1.1 研究背景和研究意义 1 1.2 国内外研究情况 1 1.3 研究内容和研究方法 3 第二章 机电产品相关概念 4 2.1 机电产品分类 4 2.2 机电产品出口贸易的发展历程 4 第三章 深圳市机电产品出口现状分析 6 3.1 机电产品出口规模分析 6 3.2 机电产品出口结构现状 7 3.3 机电产品民营企业出口现状 8 第四章 深圳市机电产品出口贸易主要存在的问题 10 4.1 市场多元化战略未能实现 10 4.2 企业自主品牌少 10 4.3 产品高科技含量低 11 4.4 企业出口成本逐渐上升 11 第五章 发展深圳市机电产品出口策略研究 13 5.1 积极拓展出口市场 13 5.2 大力发展自主品牌 13 5.3 努力开