冷链配送的优化与管理—以盒马鲜生为例.docVIP

目 录 内容摘要……………………………………………………………………………2 Abstract……………………………………………………………………………2 引言……………………………………………………………………………3 （一）研究背景…………………………………………………………3 （二）研究意义…………………………………………………………3 （三）研究方法和目的…………………………………………………3 二、冷链物流的理论研究…………………………………………………………4 （一）冷链配送概念及特点…………………………………………………4 （二）冷链配送模式…………………………………………………………4 三、盒马鲜生冷链物流模式现状及问题……………………………………5 （一）盒马鲜生的基本情况…………………………………………………5 （二）盒马鲜生冷链配送模式的现状及问题分析…………………………11 四、盒马鲜生的冷链配送模式的解决对策………………………………………12 （一）整合改善顾客体验……………………………………………………12 （二）利用第三方平台进行解决问题………………………………………12 （三）合理利用车辆减少物流成本…………………………………………13 （四）配送策略的优化管理………………………………………………‥14 五、结论…………………………………………………………………………‥15 参考文献（References）…………………………………………………………16 冷链配送模式的优化与管理—以盒马鲜生为例 内容摘要：当今全球冷链的发展趋势为生鲜冷链产品，人们对生鲜冷链有了更高度的关注，由于我国冷链物流发展速度缓慢，且缺乏专业的生鲜冷链知识背景，缺乏政府系统化和标准化管理，导致生鲜冷链配送速度缓慢，配送成本高，本文将结合盒马鲜生在经营中出现的问题及改进措施展开讨论，来解决生鲜冷链配送速度慢的问题，文中盒马鲜生存在配送距离短，时效慢，配送车辆运输效率低且配送成本高的问题，研究结论表明可以利用第三方物流平台进行短距离配送，利用大数据与智能物流网，还有线上线下相结合模式等来解决配送距离短，时效慢的问题。 关键词：冷链配送 配送模式 生鲜冷链 Optimization and Management of Cold chain Distribution Model: a case study of Horse Hsien-sheng Abstract： The development trend of todays global cold chain for the delivery of fresh products, the raw cold chain has a high degree of attention, because our country cold chain development speed is slow, and lack of professional knowledge of fresh cold chain, lack of systematic and standardized management, led to fresh delivery speed is slow, the shipping cost is high, this article will combine box Ma Xian born in business in the light of problems and improvement measures are discussed, because in the distribution box Ma Xian survival distance is short, the failure is slow, the problem of low cost and high efficiency of distribution vehicles, the research results indicate that can make use of third party logistics platform for short distance distribution, using big data and intelligence to solve the distribution logistics network distance is short, Slow failure problem. Keywords ：Cold chain distribution Distribution mode Fresh?cold?chain