国产智能手机网络营销策略研究毕业设计论文.docVIP

山东科技大学泰山科技学院 迦戊—届毕业生毕业论文 题目：国产智能手机网络营销策略研究 系部名称： 经济管理系 指导教师: 业: 智能手机手机在某种程度丄已成为现在人们联系与沟通必不可少的通 讯工具。同时在商业领域也起了很大的作用，人们的这种需要给国产智能 手机市场带來了前所未有的发展机遇以及挑战。在激烈竞争屮,有些詁牌遥 遥领先，而有些晶牌却失去了优势。我国智能国产手机在网络营销方面相 对与别的国家来说还是比较薄弱的。 本文结合所学的市场营销和电子商务知识对通过对国产智能手机的网 络营销现状和问题进行分析，从血分析国产智能手机网络营销策略屮存在 的不足，找岀相应的解决策略，从而对我国手机网络营销的发展进行好的 引导，并提出宝贵意见，以促进更好的发展。 关键词：网络营销策略；国产智能手机；网络营销 Abstract Mobile phone to some extent has become now people contact and communication with the necessary communication tools. At the same time also play a large role in the field of business, the people of the need to give the mobile phone market has brought unprecedented opportunities and challenges. Far ahead in the fierce competition, some brands, and some brand advantage was lost. Relatively intelligent domestic handset in the network marketing in China is relatively weak. This paper combined with the learned knowledge of marketing and e-commerce network marketing present situation and the marketing strategy of existing research summary, to derive the learning advantage strategy, analyzes the shortcomings in the course of network marketing strategy, find out the corresponding solution strategy, and good to guide the development of the mobile phone network marketing in our country, and put forward valuable opinion, so as to promote the development of better. Keywords: The network marketing strategy; The domestic smartphone ; network marketing 网络营销概述 TOC \o 1-5 \h \z HYPERLINK \l bookmark41.1网络营销的发展 1 HYPERLINK \l bookmark82网络营销的优势及给国产智能手机企业带来的机遇 2 2国产智能手机网络营销的现状 HYPERLINK \l bookmark102.1网络营销市场不完善 6 HYPERLINK \l bookmark142品牌效益差 6 HYPERLINK \l bookmark163消费者选择手机版本困难 7 3国产智能手机网络营销策略中存在的问题 HYPERLINK \l bookmark181国产智能手机网络营销晶牌价值低 9 HYPERLINK \l bookmark222国产智能手机网络营销的H的性不强 9 HYPERLINK \l bookmark243网络营销与网络销售混淆 9 HYPERLINK \l bookmark264国产智能手机缺乏品牌意识 10 HYPERLINK \l bookmark284国产智能手机网络营销策略 11 1 SNS营销策略 11 HYPERLINK \l bookmark302促销策略 13 HYPERLINK \l bookmark324.3网络晶牌策略 15 HYPERLINK