房地产行业营运能力分析-以万科企业股份有限公司为例.docxVIP

PAGE 2 房地产行业营运能力分析 —以万科企业股份有限公司为例 摘　要 企业营运能力是指企业通过对生产经营的资金周转速度等指标进行研究，根据研究结果可得企业在经营中资金的使用情况和资源的分配程度，进一步了解该企业的营运情况，该指标不管是在向银行贷款或是发行股票价格上都会起到一定的参考作用。在房地产行业中,投入生产的现金在资金的周转循环中,速度越快、时间越短,也就说明该企业的生产资金利用效率高、资金取得的成效越好、企业的各层管理者的能力越强。姚广宇.万科集团营运能力分析案例研究[D].吉林财经大学,2015.本文的主体是万科集团，从万科的年报入手，用2013年至2017年的财务数据进行计算分析，从而得出万科集团在这几年中营运能力存在的问题，并提出解决办法。选择万科是因为它是我国房地产行业中的龙头老大，而且地产行业也是我们当今时代的重要行业。它不仅关系着我国的经济发展，更是一个能使国家富裕人民放心的支柱产业。房产行业从自身就具有广泛的影响性，并且又能使其他相关行业也跟着发展，其庞大的产业链，是推动国家经济的繁荣增长的直接动力。本文采用的研究方法是文献研究法和比较分析法， 姚广宇.万科集团营运能力分析案例研究[D].吉林财经大学,2015. 关键词：营运能力　房地产　万科集团 Abstract The operation ability of an enterprise refers to the ability of an enterprise to carry out research on the capital.turnover speed of production and operation,according to the research results, we can get the use of funds and the distribution of resources in the operation of the enterprise and the allocation of resources, further draw the operating capacity of the enterprise, the index will play a certain reference role in either bank loans or issuance of stock prices. In the real estate industry, the cash put into production is in the circulation of funds.the quicker the speed and the shorter the time, and the stronger the ability of managers at all levels of the enterprise. The main body of this paper is Vanke Group. Starting with the annual report of Vanke Group, this paper calculates and analyzes the financial data from 2013 to 2017, and concludes the problems of Vanke Groups operating capacity in these years, and proposes solutions to them. and the solutions are put forward.Vanke was chosen because it is the leader in the real estate industry in China.and the real estate industry is also an important industry in our times.It is not only related to Chinas economic development, but also a pillar industry that can reassure the wealthy people of the country.the real estate industry has a wide influence from itselffollow the development of its huge industrial chain, is the direct driving force to promote the prosperity