短视频营销手段的创新与变革.docx

短视频营销手段的创新与变革 The rise of short video gives the audience more complex role play and rich audio-visual consumption. The self creation of the audience has brought great imagination to the brand marketing. Short video inherits the fragmented features of the mobile Internet era， enriches the audience watching video scenes and periods ， and adds more social attributes to meet the needs of the young groups ， especially the Internet Aboriginal people ， and the short video industry has carried out all scene marketing and subdivision and vertical attempt. One step is to reconstruct the consumer relatio