价格策略与定价方法概述 .pptxVIP

价格策略及定价方法;价格的重要性;价格的重要性;价格的重要性价格与变动成本;需求曲线;价格的重要性;設定价格正确的方法;需求/成本变动的后果;需求曲线;区隔歧视定价 非线性定价套餐式定价;间接区隔歧视定价法(indirect segment discrimination pricing);747经济舱的需求曲线;;最佳单一价格的计算;单一价格下的销售量与利润;单一定价;单一定价;单一价格的缺点;二（多）段定价的好处;二段（H/L）最优价格订定;;二段价格下的销售量与利润;单一价与二段价的比较;单一价与二段价的比较;;区隔歧视定价法;区???歧视定价法;非线性定价;举例 --电影的价格;套餐式定价的形式;純套餐價的作法;純套餐價的作法;混合式套餐的作法;最佳價，銷售量，營業額比較;产品和服务组合 – 机器工具;;套餐式定价;套餐式定价;套餐式定价;何時使用套餐式定价？;最佳八步定价法(Robert Dolan, HBS);经验之谈;价格战;? ;竞争或合作;精明的竞争者;S0;中国彩电产量（1980－2000);S1;削价的誘因;价格戰的方法;客戶因素 价格敏感性 細分市場;避免价格战的最有效办法就是给你的产品/服务制定品牌 ;谢 谢;1、Genius only means hard-working all ones life. (Mendeleyer, Russian Chemist)? 天才只意味着终身不懈的努力。20.8.58.5.202011:0311:03:10Aug-2011:03 2、Our destiny offers not only the cup of despair, but the chalice of opportunity. (Richard Nixon, American President )命运给予我们的不是失望之酒，而是机会之杯。二〇二〇年八月五日2020年8月5日星期三 3、Patience is bitter, but its fruit is sweet. (Jean Jacques Rousseau , French thinker)忍耐是痛苦的，但它的果实是甜蜜的。11:038.5.202011:038.5.202011:0311:03:108.5.202011:038.5.2020 4、All that you do, do with your might; things done by halves are never done right. ----R.H. Stoddard, American poet做一切事都应尽力而为，半途而废永远不行8.5.20208.5.202011:0311:0311:03:1011:03:10 5、You have to believe in yourself. Thats the secret of success. ----Charles Chaplin人必须相信自己，这是成功的秘诀。-Wednesday, August 5, 2020August 20Wednesday, August 5, 20208/5/2020 6、Almost any situation---good or bad---is affected by the attitude we bring to. ----Lucius Annaus Seneca差不多任何一种处境---无论是好是坏---都受到我们对待处境态度的影响。11时3分11时3分5-Aug-208.5.2020 7、Although the world is full of suffering, it is full also of the overcoming of it.----Hellen Keller, American writer虽然世界多苦难，但是苦难总是能战胜的。20.8.520.8.520.8.5。2020年8月5日星期三二〇二〇年八月五日 8、For man is man and master of his fate.----Tennyson人就是人，是自己命运的主人11:0311:03:108.5.2020Wednesday, August 5, 2020 9、When success comes in the door, it seems, love often goes out the window.-----Joyce Brothers成功来到门前时，爱情往往就走出了窗外。11:038.5.202011:038.5.202011:0311:03:108.5.202011:038.5.2020 10、Life is measured by thought a