谷歌凯度-2021年网络美容消费者报告（英文）-2021.5正文版.pdf

Connected beauty consumer report WPP is a creative transformation company. We use the power of creativity to build better futures for our people, clients and communities. Google India Private Limited is a wholly owned subsidiary of Google. It is engaged in the business of marketing, selling advertisement space and rendering Information Technology Enabled Services (ITES). Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. Foreword With more than 500M internet users and growing base of online shoppers, businesses need to think beyond media and accelerate their efforts to truly become digital first. The Beauty and Personal care industry in India has taken early steps towards digital adoption but unlocking the full potential is easier said than done.