OPPO智能手机的现状及发展前景分析.docxVIP

PAGE PAGE 1 摘要 2019年，可以说是中国手机的5G元年，但是到了2020年才是5G正式进入商业运营时代。从2G时代开始，统治着我国手机的是诺基亚以及摩托罗拉，3G的时代是苹果和三星，进入到了4G时代，还是苹果的独占鳌头，国产手机像OPPO、华为、小米还有Vivo才慢慢崛起。现在5G的时代已经到来，新的一轮市场洗牌已经开始，OPPO作为国产手机行业的四巨头之一，在华为尚未崛起的时候占据着国产手机老大的地位，但是近两年来被华为反超，甚至还有被小米超越的危险，再加上全球品牌竞争进入淘汰赛，竞争全球化成为中国手机厂商绕不开的新征途。OPPO作为2019年全球出货量前五的手机厂商，进入5G时代，又将手机厂商们拉回同一起跑线。综上所述，研究OPPO未来发展前景分析，是一个非常值得深入探索和研究的问题。 关键词：5G、OPPO、智能手机 Abstract 2019 can be said to be the first year of 5G for Chinese mobile phones, but it will not be until 2020 that 5G officially enters the era of commercial operation. Starting from the 2G era, Nokia and Motorola dominated the mobile phones in our country. The 3G era was dominated by Apple and Samsung. After entering the 4G era, Apple still dominated the market. Domestic mobile phones such as OPPO, Huawei, Xiaomi and Vivo slowly emerged. Now 5G era has arrived, and a new round of market reshuffle has begun. OPPO, as one of the four giants in the domestic mobile phone industry, occupied the position of the leader of domestic mobile phones before Huawei rose up. However, in the past two years, it has been overtaken by Huawei and even threatened to be overtaken by Xiaomi. Coupled with the global brand competition entering the knockout stage, competition globalization has become a new journey that Chinese mobile phone manufacturers cannot go around. OPPO, as the top five mobile phone manufacturers in 2019, has entered the 5G era, bringing mobile phone manufacturers back to the same starting line. To sum up, the study of OPPOs future development prospect analysis is a very worthy of in-depth exploration and research. Key words: 5G, OPPO, Smart phone 目录 TOC \o 1-3 \h \u 1.绪论 5 1.1研究背景及意义 5 1.2 研究方法与内容 6 2.OPPO手机的基本情况 6 2.1OPPO公司的业务简介 6 2.2 OPPO智能手机现状 7 2.3 OPPO智能手机发展前景 8 3.OPPO智能手机市场的基本特征 8 3.1全球手机手机市场的特征 8 3.2 OPPO智能手机市场的特征 9 3.2.1国内市场特征 9 3.2.2国外出口特征 10 3.3OPPO手机的发展空间 10 3.3.1打开高端机市场 10 3.3.2加快线上门店布局 11 3.3.3制造芯片 11 3.4OPPO智能手机的发展方向 12 3