- 1、本文档共78页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
湘潭大学 硕士学位论文 伙伴型营销渠道关系研究 姓名:粟练勇
申请学位级别:硕士 专业:产业经济学 指导教师:任天飞ABSTRACT
In the intense market competition, more and more enterprises concentrate on the marketing channel strategy, and take it as the key aspect of the gain lasting competitive advantage. One the Viewpoint of the long-term competitive advantage development, the strategy of concentrating in building powerful relational marketing is to be able extremely effective? The main reason is that its difficult for the competitors to imitate such relationship. In the marketing channel strategy, the marketing channel relationship is a core question. Which type of the marketing channel relationship do we should to establish? How to establish and manage the marketing channel relationship? These are become the important object of study and research. Many foreign and domestic scholars have conducted the thorough research to this aspect, but the majority research is based on the angle of behavior study. The author thought it has the necessity to carry on the thorough analysis and the research from the economic angle to the marketing channel relationship. Discussing that which type of the marketing channel relationship do we should to establish, how to establish and manage the marketing channel relationship. Thus enables the marketing channel to achieve long-term is highly effective, can bring the competitive and continues advantage for the channel member enterprise.
This article is written on the base of marketing channel theory and the marketing channel relationship theory, has profited from the domestic and foreign fundamental research achievement, compared with the good and bad points which each type of different extant marketing channel relationship? In this foundation, we have analyzed the development of the overseas marketing channel relationship, understood to the channel levels shorten tendency. Considering the domestic marketing channel relationship present situation, we raise the establishment partner mar
您可能关注的文档
最近下载
- 【短期电力负荷预测研究的国内外文献综述4100字】.docx VIP
- 基于MATLAB的工业机器人运动学仿真模型设计.doc
- 化工消防安全知识.pptx VIP
- 智能材料课件.ppt
- 2023年同等学力申硕机械工程学科考试真题和答案.docx
- 2025年河南经贸职业学院单招职业技能考试题库带答案.docx VIP
- 2025年河南经贸职业学院单招职业技能题库及答案解析 .pdf VIP
- 2025年河南经贸职业学院单招职业技能测试题库带答案.docx VIP
- 2024年第20期铁路试验工程师复习试题及答案.docx
- 2023年北京科技大学信息管理与信息系统专业《计算机网络基础》科目期末试卷A(有答案).docx VIP
文档评论(0)