HND商务文化策略1.docx

Report on Business Culture and Strategy Candidate No.: Candidate Name : Tutor : Nov 2th, 2015 Central South University of Forestry and Technology PEST analysis PEST analysis include social factor, technology factor, economic factor and legal factor, which is used to analyze the influence of the external environment to the organization. In this case, social factor, for example, J D Wetherspoon sell a wide range of real ale relatively low prices. Wide range can meet customers’need well and low price will add the conversion cost of customers which promote sales. Other social factor is that J