海底捞激励机制研究.doc

目录 TOC \o 1-3 \h \z \u 1绪论 1 1.1研究背景 1 1.2研究目的及意义 1 1.2.1研究目的 1 1.2.2研究意义 2 2相关概念与理论基础 2 2.1激励及其作用 2 2.1.1激励 2 2.1.2激励的作用 2 2.2员工激励理论概述 3 2.2.1需求层次理论 3 2.2.2公平理论 3 2.2.3强化理论 3 3海底捞员工激励机制分析 4 3.1海底捞的概况 4 3.2海底捞员工激励现状 4 3.2.1物质激励 4 3.2.2精神激励 5 3.3海底捞员工激励的成功因素 7 4海底捞员工激励存在的问题及原因分析 7 4.1奖惩制度主观性过强 8 4.2员工间缺乏竞争意识 8 4.3目标设置缺陷 8 4.4高素质人才缺乏 9 5海底捞激励机制的优化建议及措施 10 5.1透明化奖惩制度 10 5.2建立竞争制度 10 5.3建立目标建议制度 10 5.4加大向社会招聘人才力度 11 6总结 11 海底捞激励机制研究 摘要: 经济一体化的时代，人才是推动创新的第一资源，人们对于人力资源是促进企业发展的第一资源已达成共识，可见人才对于企业发展的重要意义。此后，随着我国经济的发展和对人才要求的不断提高，对企业留住人才能力的要求也会越来越高，由此，对员工激励机制的建设也更受关注。而海底捞的出现打破了大众对于人力资源管理的认知，给了大众更多的思考空间，本文采用文献分析法和访谈法，将收集到的信息整理和分析发现海底捞员工激励成功的背后是对激励理论的巧妙运用，然而，海底捞在员工激励上依旧有不足之处，存在奖惩制度主观性过强、员工间缺乏竞争意识、目标设置缺陷等问题。针对其不足，本文提出了透明化奖惩制度、建立竞争制度、建立目标建议制度的优化措施，通过这些完善措施能够使海底捞员工激励机制更加完善，也能够保证企业所采取的激励措施更加有效，利于企业的发展的进步。 关键词：员工激励；海底捞；激励机制 Research on Incentive Mechanism of Haidilao Abstract:In the era of economic integration, talent is the first resource to promote innovation, People have reached a consensus that human resources are the first resource to promote the development of enterprises. It is obvious that talents are of great significance to the development of enterprises. Since then, with the development of our countrys economy and the increasing demand for talents, enterprises ability to retain talent will also become higher and higher. As a result, the construction of employee incentive mechanisms has also received more attention. The emergence of Haidilao has broken the publics perception of human resource management, giving the public more space to think. This article uses the literature analysis method and interview method. After collating and analyzing the collected information, it found that behind the success of Haidilao employees motivation is the clever use of motivation theory. However, Haidilao still has shortcomings in employee motivation. Existing reward and punishment systems are too subjective, lack