2021年支付应用报告.pptxVIP

;;;;;;;;;;Cash App accounted for 30 percent of the market share among top digital payment apps in Q1 2021. Although this share size decreased year- over-year, Cash App still remained the No. 1 digital payment app by downloads. Google Pay downloads surged past Venmo’s in Q1 2021. Google Pay’s market share climbed to 19 percent in Q1 2021, up from 8 percent in 2020.;;;;Google Pay U.S. downloads by store;;;;;;Western Union accounted for 33 percent of downloads among top money transfer apps in Q1 2021. Despite the decrease in market share over time, Western Union continues to be the top money transfer app in the U.S. As one of a few apps designed for money transfers with incarcerated individuals, JPay was the No. 3 money transfer app by market share in Q1 2021. The majority of its adoption growth came from App Store users, accounting for 60 percent of its downloads in 2020.;;U.S. growth of money transfer apps for 60 days after the start of COVID-19 vs. 60 days prior;;One of the contributors to Western Union’s success was active keyword bidding, as the app bid heavily on general terms focusing on currency and money transfer in 2020.;;;Klarna accounted for 37 percent of the downloads for top payment solution apps in Q1 2021 and continued to be the market leader in the rapidly expanding space. Klarna quickly surpassed its competitors after its emergence on the U.S. app stores in 2018.;-;Top overseas payment solution apps such as Klarna and Afterpay emerged in the U.S. market during 2018 and quickly picked up in download growth during 2019. As the payment solution app space continues to grow globally, U.S. downloads saw exceptionally high year-over- year growth rates in Q1 2020 when downloads soared more than 500 percent compared to January and February 2019.;;;;;;;;;;