九华山景区的形象设计与推广.pdfVIP

九华山景区的形象设计与推广 摘 要 一方水土孕育一方文明，驳杂宏富、各具特性的地域文化不仅是源远流长的 华夏文明的重要构成部分，还是中华民族珍贵的财产。地域文化的发展是发展旅 游业的基础性条件。在国家政策的支持下，国内旅游发展的态势很迅速，很积 极。文化旅游作为近些年的新兴产业呈现上升趋势，宗教旅游是一种充满生命力 的文化旅游形式。虽这种活动古已有之，但至今为止还产生着很大的经济效益和 深远社会影响。九华山是佛教四大名山之一，虽然拥有其独特的文化内涵，但作 为佛教四大名山而言，它没有像五台山一样为世人所知，没有像五台山一样建立 起自己的景区形象。景区形象缺少统一性，没有体现自身景区特色。景区缺少视 觉形象上的连贯性，在视觉形象上传播方式简单。为了解决这些问题，本文通过 对九华山景区的特色来进行图形和文字的再设计，从而形成完整又具有特色的九 华山景区的形象设计与推广。 关键词：地域文化；旅游景区；形象设计；九华山 Abstract One party is not only an important part of the Chinese culture, but also the precious wealth of the Chinese nation. The development of regional culture is the basic condition for the development of tourism. With the support of national policies, the development of domestic tourism is very fast and very active. Cultural tourism as an emerging industry in recent years shows an upward trend. Religious tourism is a form of cultural tourism full of vitality. Although this activity has existed for a long time, but still have a great economic benefits and social impacts. Mount Jiuhua is one of the four famous Buddhist mountains, and has its unique cultural connotation, but as the four famous Buddhist mountains, there is no Mount Wutai famous. It does not build its own scenic image like Mount Wutai. The image of the scenic area lacks unity and does not reflect the characteristics of its own scenic spots. Scenic spots in the form of visual publicity are single, and lack of continuity in vision. In order to solve these problems, this paper redesigns the graphics and characters through the features of the Mount Jiuhua scenic spot, thus forming the image design and promotion of the Mount Jiuhua scenic spot with a complete and characteristic. Key words：Regional culture; Tourist attractions; Image design; Mountain Jiuhua 目 录 1 前言1 2 选题 2.1 研究目的1 2.2 研究意义 1 2.3 九华山历史文化背景 2