《跨文化商务交际实训》课件 Lesson Seven.pptVIP

Lesson Seven : Intercultural BusinessWriting Warm-up Cases 1 Contents： Self-study Introduction 2 Culture-Based Functional Language 3 Practice 4 Supplementary Reading 5 Warm-up Cases Case 1 Courtesy and Consideration 　　 1．We acknowledge receipt of your letter dated the 3rd this month enclosing the reprography of the insurance policy, we regret for your loss.（本月3日来函和保险单复印件已经收到，我们对贵公司所遭受的损失深表同情。） 2．We sincerely recommend you to accept our proposal as our stocks are getting lower and lower day and day, and we are afraid we shall be unable to meet your requirements if you fail to let us have your confirmation by return.（我们真诚地劝告贵方接受我们的建议，因为我们的库存逐日减少。如果贵方不立即确定，我们恐怕将无法满足贵方需要。） Case 2 Clarity and Concreteness Sample 1: Sample 2: Self-study Introduction Principles of intercultural business writing 一般地，跨文化商务信函写作要把握以下原则： 1．礼貌原则(courtesy) 2．体谅原则(consideration) 3．完整原则(completeness) 4．清楚原则(clarity) 5．简洁原则(conciseness) 6．具体原则(concreteness) 7．正确原则(correctness) 　　 Essential qualities of intercultural business writing 1．口语化 2．语气语调 3．真诚 4．直接 5．礼貌 6．简洁 7．精确 8．针对性 9．语言朴实 10．回复迅速及时 11．标题 12．校对 Culture-Based Functional Language 1． Common expressions our (my) letter 本信，本函 the last letter 前函 the next letter 次函 your letter dated…. 贵函发出日期 your telegram 贵方电传 your telephone message 贵方电话 reply to 特此回信 to wait for an answer 等候回信 to get an answer 收到回信 2．Useful sentences Please accept our thanks for the trouble you have taken. 有劳贵方，不胜感激。 We are obliged to thank you for your kind attention in this matter. 不胜感激贵方对此事的关照。 We tender you our sincere thanks for your generous treatment of us in this affair. 对贵方在此事中的慷慨之举，深表感谢。 Allow us to thank you for the kindness extended to us. 对贵方之盛情，不胜感谢。 We thank you for the special care you have given to the matter. 贵方对此悉心关照，不胜感激。 Practice 1． Situation There are six sentences from different intercultural busine