揭开建立品牌的奥秘.pptxVIP

Managing Brands in Challenging Times ;Value of Brand is widely recognized;In mid-2002, the stock market value of Coca-Cola was US$ 136 billion Yet the book value was only US$ 10.5 billion Estimated value of Coca-Cola brand name was US$ 70 billion, well over half of its intangible value;Yet building brand has never been more challenging !;Two Major Factors;Two Major Factors;;;;Kryptonite;;The hit that affects the world;;;The trust is gone !;As a result …;;Hint Number One;;Hint Number Two;Case - Acuvue;;;;;;;;;;Hint Number Three;;;;;Hint Number Four;;;;;Hint Number Five;And be sensitive about “how you say it”;And be sensitive about “how you say it”;Hint Number Six;;The Marco Polo Bridge (luguoqiao) Incident marked the beginning of the Sino-Japanese War (1937 – 1945);What is acceptable in one country may not be acceptable in another country What may be humourous can be seen as an offense ;;;;Hint Number Seven ;;Hint Number Eight;The World Car that drops out from the world;Be relevant;Be relevant;Be relevant;Hint Number Ten;;;;;First coverage - out 8th Jan - Closer Magazine (wkly);;;;9、有时候读书是一种巧妙地避开思考的方法。7月-217月-21Friday, July 23, 2021 10、阅读一切好书如同和过去最杰出的人谈话。04:37:4304:37:4304:377/23/2021 4:37:43 AM 11、越是没有本领的就越加自命不凡。7月-2104:37:4304:37Jul-2123-Jul-21 12、越是无能的人，越喜欢挑剔别人的错儿。04:37:4304:37:4304:37Friday, July 23, 2021 13、知人者智，自知者明。胜人者有力，自胜者强。7月-217月-2104:37:4304:37:43July 23, 2021 14、意志坚强的人能把世界放在手中像泥块一样任意揉捏。23 七月 20214:37:43 上午04:37:437月-21 15、最具挑战性的挑战莫过于提升自我。。七月 214:37 上午7月-2104:37July 23, 2021 16、业余生活要有意义，不要越轨。2021/7/23 4:37:4304:37:4323 July 2021 17、一个人即使已登上顶峰，也仍要自强不息。4:37:43 上午4:37 上午04:37:437月-21