如何进行细分市场分析MicromarketAnalysis.pptx

Micromarket Analysis How-to-Guide;;;;EXAMPLES OF SUCCESSFUL MICROMARKET APPROACHES;CLIENTS HAVE LEARNED IMPORTANT LESSONS THROUGH MICROMARKET ANALYSIS ;;Select counties that define the region of interest Select all acute care facilities in region and map locations Identify tertiary and quaternary care hospitals Collect inpatient admission data on counties of interest See Exhibit A;;;;;MICROMARKET ANALYSIS WORK PLAN DETAIL – IDENTIFY APPROPRIATE TOOLS FOR EACH TYPE OF MICROMARKET;MICROMARKET ANALYSIS WORK PLAN DETAIL – CUSTOMIZE STRATEGY/TOOLS FOR EACH MICROMARKET;A NOTE ABOUT OUTPATIENT SERVICES;Exhibits;GEOGRAPHIC AREA OF INTEREST;HOSPITAL DISTRIBUTION OF CASES BY DRG;GEOGRAPHIC DISTRIBUTION OF CASES BY HOSPITAL; 25%;;Is population (A?B?C) 25% (A?B?C);EXAMPLE OF CONTESTED ZIP CODES;MAP OF MICROMARKETS IN REGION OF INTEREST;SHARE OF INPATIENT DRGs IN MARKET 13;HOSPITAL SHARE OF CORE SPECIALTY DRGs;MARKET SHARE OF HEART SURGERY DRGs*;HOSPITAL 10 OPERATING PROFIT TRENDS AND IMPACT OF KEY DRIVERS;Hospital 10;LONG-TERM DEBT/ASSET RATIO – 1999;CONTRIBUTION MARGIN* OF CASES LEAVING HOSPITAL 10’s CORE MARKET;PHYSICIAN MARKET CONCENTRATION ;ONCOLOGY CASES – ATTENDING PHYSICIAN;PCPs;CARDIOLOGISTS;ONCOLOGISTS;REFERRERS FOR CARDIOLOGY OUTMIGRATION TO HOSPITAL 14*;;MARKET STRUCTURE-BASED CLASSIFICATION;NORMAL DRG CASES FROM MARKET 13 MICROMARKET;;COMPETITIVE DYNAMICS-BASED PRIORITIZATION;RELATIVE PROVIDER CONSOLIDATION SUGGESTS DIFFERENT PROVIDER STRATEGIES;OVERVIEW OF HIGH PRIORITY TOOLS FOR EACH MICROMARKET;MAPPING DRG CODES TO ICD-9 CODES;MAPPING DRG CODES TO ICD-9 CODES (CONTINUED);MAPPING DRG CODES TO ICD-9 CODES (CONTINUED);MAPPING DRG CODES TO ICD-9 CODES (CONTINUED);PROPORTION OF INPATIENT AND OUTPATIENT REVENUE