网络营销英文版全书ppt完整版课件最全电子教案正本书教学教程.pptx

E-Marketing/8EChapter 1;Chapter 1 Objectives;;;E-business, E-commerce, E-marketing;E-Marketing Is Bigger than the Web;;;;;Timeline;Timeline;Timeline;2001 Gartner Hype Cycle;The E Drops from E-Marketing;Internet-time Analogy;Percentage of U.S. Internet Users Who Use the Top Social Networks 2016 ;Let’s Get Technical Themes;Stepping Stones to Web 3.0;The Future: Web 3.0;E-Marketing/8EChapter 2;?2018;Chapter 2 Objectives;Strategic Planning;ESP: Environment, Strategy, and Performance;ESP model focuses on strategy and performance;Strategy;Level of Commitment to E-Business;Pure Play;Business