品牌管理之目标顾客群零售模式讲义 .pptxVIP

“出发点”决定了基于供应链的“渠道关系”;SHOPPER FOCUSED RETAILING目标顾客群零售模式;All SFR work will be prioritized by the Consumers Hierarchy of needs and will start with focusing the customer on the target shopper;;战略决策 Strategic Decisions;Shopper Focused Retailing Process;1 - Identify Target Household “确定目标顾客群”;9、要学生做的事，教职员躬亲共做；要学生学的知识，教职员躬亲共学；要学生守的规则，教职员躬亲共守。7月-217月-21Friday, July 9, 2021 10、阅读一切好书如同和过去最杰出的人谈话。08:01:4708:01:4708:017/9/2021 8:01:47 AM 11、??个好的教师，是一个懂得心理学和教育学的人。7月-2108:01:4708:01Jul-2109-Jul-21 12、要记住，你不仅是教课的教师，也是学生的教育者，生活的导师和道德的引路人。08:01:4708:01:4708:01Friday, July 9, 2021 13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。7月-217月-2108:01:4708:01:47July 9, 2021 14、谁要是自己还没有发展培养和教育好，他就不能发展培养和教育别人。09 七月 20218:01:47 上午08:01:477月-21 15、一年之计，莫如树谷；十年之计，莫如树木；终身之计，莫如树人。七月 218:01 上午7月-2108:01July 9, 2021 16、提出一个问题往往比解决一个更重要。因为解决问题也许仅是一个数学上或实验上的技能而已，而提出新的问题，却需要有创造性的想像力，而且标志着科学的真正进步。2021/7/9 8:01:4708:01:4709 July 2021 17、儿童是中心，教育的措施便围绕他们而组织起来。8:01:47 上午8:01 上午08:01:477月-21 2、Our destiny offers not only the cup of despair, but the chalice of opportunity. (Richard Nixon, American President )命运给予我们的不是失望之酒，而是机会之杯。二〇二一年六月十七日2021年6月17日星期四 3、Patience is bitter, but its fruit is sweet. (Jean Jacques Rousseau , French thinker)忍耐是痛苦的，但它的果实是甜蜜的。10:516.17.202110:516.17.202110:5110:51:196.17.202110:516.17.2021 4、All that you do, do with your might; things done by halves are never done right. ----R.H. Stoddard, American poet做一切事都应尽力而为，半途而废永远不行6.17.20216.17.202110:5110:5110:51:1910:51:19 5、You have to believe in yourself. Thats the secret of success. ----Charles Chaplin人必须相信自己，这是成功的秘诀。-Thursday, June 17, 2021June 21Thursday, June 17, 20216/17/2021 ? ;;;4 - Create Shopper Offering “围绕顾客群创建商品组合”;;;;;1 - Identify Target Household;1 - Identify Target Household;1 - Identify Target Household;1 - Identify Target Household;2 - Establish Core Competency;2 - Establish Core Competency;2 - Establish Core Competency;3 - Define Value Propositions (Concept Development);3 - Define Value Propositio