饮食行业BusinessLevelStrategy-优质课件 .pptxVIP

Business-Level Strategy;;Business-Level Strategy;Core Competencies and Strategy;Key Issues of Business-Level Strategy;The Central Role of Customers;策略事業單位的確認;9、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。七月-21七月-21Wednesday, July 14, 2021 10、市场销售中最重要的字就是“问”。22:10:5722:10:5722:107/14/2021 10:10:57 PM 11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。七月-2122:10:5722:10Jul-2114-Jul-21 12、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。22:10:5722:10:5722:10Wednesday, July 14, 2021 13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。七月-21七月-2122:10:5722:10:57July 14, 2021 14、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。14 七月 202110:10:57 ???午22:10:57七月-21 15、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。七月 2110:10 下午七月-2122:10July 14, 2021 16、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。2021/7/14 22:10:5722:10:5714 July 2021 17、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。10:10:57 下午10:10 下午22:10:57七月-21 ;Managing Relationships With Customers;Managing Relationships With Customers;顧客分析;Customers;企業服務的對象是誰? (WHO);Market Segmentation: Consumer Markets;Market Segmentation: Industrial Markets;目標顧客想要什麼?(WHAT);Types of Business-Level Strategies;競爭策略的選擇;;產品/市場/核心能力/競爭策略;Cost Leadership Strategy;Cost Leadership Strategy;How to Obtain a Cost Advantage;Product features Performance Mix variety of products Service levels Small vs. large buyers Process technology Wage levels Hiring, training, motivation;;Questions Leading to Lower Costs;Cost Leadership Strategy and the Five Forces of Competition;Cost Leadership Strategy and the Five Forces of Competition;Cost Leadership Strategy and the Five Forces of Competition;Cost Leadership Strategy and the Five Forces of Competition;Cost Leadership Strategy and the Five Forces of Competition;Major Risks of Cost Leadership Strategy;Differentiation Strategy;Differentiation Strategy;Differentiation Strategy;How to Obtain a Differentiation Advantage;Factors That Drive Differentiation;;Differentiation Strategy and the Five Forces of Competition;Differentiation Strategy and the Five Forces of Com