Apple竞争优势战略分析.pptxVIP

Apple Inc. in 2012第六小组$ 406.8 BCompanyPriceMarket CapP/EApple Inc.432.7$ 406.8 B9.83Exxon Mobil Corp 89.5$ 401.9 B9.25Google Inc.819.9$ 271.1 B25.3214/03/2013$ 374,500$ 142.36 BNet Sales $million20094,3249,53513,0338,091n/a720111,27825,1798,2744,9589,33511/126,76616,28271,3986,16328,65713,08420122012 7.9 inch iPad mini and 4 inch iPhone5 2013Business level strategyDifferentiationCost leadership2011AppleApple FiscalHPDELLNet Sales108,249142,360127,24562,071Gross Margin41%44%22.8%22.3%RD/sales2.2%2.0%2.5%1.4%SGA/sales9.3%8.3%10.5%13.7%Net Income25,92238,6717,0743,492Vendor200720082009201020112012HP18.8%18.9%19.7%18.5%17.7%16.6%Lenovo7.5%7.6%8.2%9.8%12.5%15.0%Dell14.9%14.7%12.6%12.5%12.6%11.0%Acer7.9%10.9%12.6%12.4%10.6%9.6%ASUS4.0%5.1%5.7%6.9%Apple2.6%3.4%3.4%3.9%4.7%4.9%Market share of Global PC vendorsNo Trojans, Worms and VirusesUpgrade every 12 to 18 monthsNo RegistryIntel chips, faster and less power-hungrySupport WindowsMulti-touchInstall any app with ease.Keep your apps up to dateWidescreen ipod with touch controlsA revolutionary mobile phoneBreakthrough internet communicationsMore intuitive and easier to use than a PCRetina displayYou’re actually touching your photos, reading a book, playing the piano.Worldwide Media Tablet Shipments (K units)Vendor4Q12 Shipments Market Share4Q11 ShipmentsMarketShare4Q12/4Q11GrowthApple22.943.6%15.551.7%48.1%Samsung7.915.1%2.27.3%263.0%Amazon611.5%4.715.9%26.8%ASUS3.15.8%0.62.0%402.3%Others12.624.0%6.923.1%108.9%All Vendors52.5100%29.9100%75.3%Easy-to-use interfaceAmazing featuresRock-solid stabilitySafety and security SiriOver 775,000 applications40 billion downloads4 times of Andorid income to the developers See the designsUse and experienceOnline shoppingAppleAmazonMusic, Movie, TV play, ebooks, apps(mainly music, games)Music, Movie, TV play, ebooks, (mainly ebooks)Contentcore businessApple iTunes App Store200M+ credit cardsA, Amazon Appstore Amazon MP3140M+ credit cards on fileChannelcore businessiPhone, iPad,