外贸英语函电商务英语写作02.pptx

;◆ Warm-up Practice ;Chinglish Examples;; The establishment of business relations is one of the important undertakings in the field of foreign trade as a foreign-trade firm needs extensive business connections to maintain or expand its business activities. Traders must not only do everything possible to consolidate their established relations with firms having previous business but also develop and revitalize their trade by searching for new connections from time to time.To find our whom a firm is dealing with, information is obtainable through different channels. After that, letters or circulars should be sent to the parties concerned to express simply, clearly and concisely what they can sell or what they expect to buy. ; 2. Discussion1） Now as a class, pairs or groups, think of as many channels as you can that are associated with establishing business relations.; Establishing Business Relations No transactions can be conducted until contacts have been made between two or more companies. To establish business relations with prospective dealers is one of the vital important measures both for a newly established firm and an old one that wishes to enlarge its business scope and turnover. Business relations can be established through the following channels: 1) Banks; 2) Trade directory; 3) Chinese commercial counsellor’s office in foreign countries; 4) Business houses of the same trade; 5) Advertisements; 6) Trade fairs and exhibitions; 7) Chambers of commerce; 8) Introduction from business connections; 9) The Internet. ; 2）Of all the channels, which do you think is the most effective one? Why? 3）What will you do to maintain the established relations? 4) Why are people still writing letters while it’s so convenient to send faxes and email? ;Why firms establish business relation;WHY SNAIL MAIL IS STILL NEEDED;1. Importer write s to exporter;1. Impor