百事薯片分销商管理.pptxVIP

分销商管理;议题;议题;分销商在供应链中的位置;分销商;角色 Suppliers of manufacturer’s goods and services (delivery, credit, etc) to their retail and wholesale customers. Supplier for manufacturer of coverage services. As a supplier they provide local hiring, training, and managing of our coverage organization that enables us to achieve and maintain our coverage goals.;职责 Achieve sales fundamentals (Distribution,Shelving,Merchandising,Pricing) through coverage Achieve volume objective and share growth Execute manufacturer’s promotion / new initiative launch to the marketplace Support supplier with -- Coverage People (SR) -- Finance, credit to 2nd customers -- Warehousing and Delivery;议题;;分销商管理核心模式;ROI;如何根本保证经销商成为我们的生意伙伴?;管理好经销商的期望值;分销商ROI的公式;分销商的关键目标;练习;ROI分析;分销商管理核心模式要素间的相互作用;库存管理;库存理论;库存天数;分销商库存天数定义;库存天数取得流程;库存天数范例;练习;缺货率;缺货率（OOS）定义;缺货率取得流程;缺货率练习;库存管理;库存管理趋势图;库存管理分析-时间分析;库存管理分析-截面分析;零售覆盖管理;零售覆盖的主要任务;零售覆盖计划制定;卖进零售覆盖的计划的关键-人、店配比与产出;分销商零售覆盖计划与执行;费用管理;什么是费用？;如何利用销售费用？;不好的例子;好的例子;好的例子;好的例子;基于分销商管理核心模式的联合生意计划;让你的客户资产增值;谢谢!