电子商务概论(81) .pptxVIP

1;;2017-09-19;2017-11-07;课程要求;Discussion;1-7;Introduction to Electronic Commerce;9、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。七月-21七月-21Thursday, July 22, 2021 10、市场销售中最重要的字就是“问”。15:47:0215:47:0215:477/22/2021 3:47:02 PM 11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。七月-2115:47:0215:47Jul-2122-Jul-21 12、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。15:47:0215:47:0215:47Thursday, July 22, 2021 13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。七月-21七月-2115:47:0215:47:02July 22, 2021 14、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。22 七月 20213:47:02 下午15:47:02七月-21 15、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。七月 213:47 下午七月-2115:47July 22, 2021 16、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。2021/7/22 15:47:0215:47:0222 July 2021 17、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。3:47:02 下午3:47 下午15:47:02七月-21 ;Learning Objectives;Learning Objectives (cont’d.);Introduction;The Evolution of Electronic Commerce;The Evolution of Electronic Commerce;Electronic Commerce and Electronic Business;Categories of Electronic Commerce;Categories of Electronic Commerce (cont’d.);Categories of Electronic Commerce (cont’d.);Relative Size of Electronic Commerce Elements;? Cengage Learning 2015;Relative Size of Electronic Commerce Elements (cont’d.);? Cengage Learning 2015;The Development and Growth of Electronic Commerce;The Development and Growth of Electronic Commerce (cont’d.);The Development and Growth of Electronic Commerce (cont’d.);The First Wave of Electronic Commerce, 1995-2003;? Cengage Learning 2015;The Second Wave of Electronic Commerce, 2004-2009;The Second Wave of Electronic Commerce, 2004-2009 (cont’d.);The Second Wave of Electronic Commerce, 2004-2009 (cont’d.);The Third Wave of Electronic Commerce;The Third Wave of Electronic Commerce (cont’d.);? Cengage Learning 2015;Business Models, Revenue Models, and Business Processes;Business Models, Revenue Models, and Business Processes (cont’d.);Focus on Specific Business Processes;Role of Merchandising;Product/Process Suitability to Electronic Commerce;? Cengage Lea