管理学培训讲义.pptxVIP

Motivation;What is motivation?;A simple Model of Motivation;Content Perspectives on Motivation;Two-Factor Theory. Ⅰ Hygiene Factor Factors that involve the presence or absence of job dissatisfiers , including working conditions, pay, company policies, and interpersonal relationships. Ⅱ Motivators Factors that influence job satisfaction based on fulfillment of high-level needs such as achievement, recognition, responsibility, and opportunity for growth. ;Acquired Needs Theory;7;需求层次理论;Contents;亚布拉罕·马斯洛和他的需求层次理论;马斯洛主要生平;需求层次理论的提出;需求层次理论内容;生理需求（Physiological needs）;安全需求(Safety needs);社交需求Belongingness needs;尊重需求(Esteem needs);自我实现需求(Self-actualization needs);需要层次理论内在关系;需求层次理论的假设;马斯洛需求层次综合评价;三方面的重要影响：;需求层次理论的贡献;需求层次的影响：;马斯洛需求理论的缺陷;思想连接;案例分析：为什么优衣库的员工更快乐？;优衣库;;;激励型任务评价体系;快速晋升带来的快速加薪;透明的晋升通道;;海外工作机会的激励;培训不讲大道理;用节奏感缓解店铺工作的枯燥;通过适当的挑战带来成就感;Thank You Card;　年终收益分享;采访对话;C：在零售行业，实现微笑服务更侧重于作为一种营 销手段还是管理方式的结果？;C：快速升职是不是一种有效的激励手段？;C：只有通过各种鼓励和奖励机制，才能使得员工在工作中感到快乐吗？;C：任务评价体系的作用如何？;THE END THANK YOU!