短视频的社交应用及其营销价值研究.pdf

短视频的社交应用及其营销价值研究 摘 要 在短视频行业飞速进展的今天，短视频的社交应用和营销价值开发已成为行业进展的新动向，短视频的社 交应用和营销价值的实现只有依托在产业链上，才能发挥其最大的价值。 本文从产业链运营等方面入手探究短视频存在形态与进展动因，并从三个环节进行了短视频行业产业 链的分析，由于短视频能够较好的满足人们自我披露、猎取信息与社交的需求，因此吸引了大批的用户入驻，短 视频的社交应用功能不断展现。在营销价值方面，短视频行业致力于内容建设，善于精准营销，不断挖掘深层次 的价值并透 构建矩阵生态链的方式不断增加与用户之间的粘性， 终实现良好的进展。 【关键词】 短视频 社交应用 营销价值 Research on Social Application and Marketing Value of Short Video Abstract Today, with the rapid development of the short video industry, the social application and marketing value development of short video has become a new trend in the development of the industry. The social application and marketing value of short video can only be realized in the industry chain. This paper starts from the aspects of industrial chain operation and explores the existence and development motivation of short video, and analyzes the short video industry industry chain from three aspects. Because short video can better meet peoples self-disclosure, information and social needs. Therefore, it has attracted a large number of users to settle in, and the social application functions of short videos are constantly being displayed. In terms of marketing value, the short video industry is committed to content construction, is good at precision marketing, constantly digging deep value and continuously enhancing the stickiness with users through the way of building a matrix ecological chain, and finally achieving good development. 【Key words】 Short Video Social Application Marketing Value 目录 第一章 绪论5 1.1 研究背景5 1.1.1 短视频行业的快速发展5 1.1.2 短视频行业的发展问题5 1.2 文献综述5 1.3 研究意义6 1.4 研究方法6