电子商务的经营模式的选择调研.pdf

学校代码：10484 学 号：3 河南财经政法大学 HENAN UNIVERSITY OF FINANCE AND ECONOMICS 自学考试（销售治理专业）本科生论文 论文题目：电子商务的经营模式的选择调研 专业名称：销售治理 工 单位：河南省商城县北转盘移动公司 作者姓名：刘伊可 联络方式：465350、河南省信阳市商城县南广场、 电子商务的经营模式的选择调研 摘要 伴随着信息技术的升级和互联网经济的进展，在中国互联网+思想的指导下，电 子商务在中国迎来一个新的春天，国内企业在 电子商务领域上都有了飞速的进展。本 文分析了电子商务的经营模式与 争策略，将国内外电子商务公司的运作情形归纳 为四大经营模式加以商议。四大经营模式包括：广告模式、零售模式、中介模式、服务 模式。本文对各经营模式举出了若干实例，以说明其 争策略与关键议题，进而为企 业在对电子商务的经营模式的选择过程中提供一定的指导思路，并为我国电子商务 的进展提出了自己的见解。 关键词 ：电子商务,经营模式,选择调研 Research on e-commerce operation model ABSTRACT With the development of information technology and the upgrading of the Internet economy, the Chinese Internet plus under the guidance of the concept of electronic commerce, in China ushered in a new spring, domestic enterprises in the field of electronic commerce have made rapid development. This paper analyzes the business model and competitive strategy of e-commerce, and summarizes the operation of e-commerce companies at home and abroad as four major business models. The four business models include advertising mode, retail mode, intermediary mode and service mode. This paper enumerates some examples of the business model, to illustrate its competitive strategy and key issues, so as to provide some guidance to enterprises in the choice of business model of electronic commerce, and put forward some suggestions for the development of electronic commerce in china. KEYWORDS ：Electronic ； Commerce ；Operation model website