财务竞争力分析.docxVIP

（财务分析）财务竞争力分析 论文题目：德华兔宝宝装饰新材公司的财务竞争力分析专业：财务管理 学生：于倩签名： 1 指导教师：张爱辉签名： 1 摘要 随着企业间竞争的兴起,企业的发展步入了价值导向的发展阶段,企业财务的作用也越来越大,企业财务关系也越来越复杂化,企业的财务竞争力由此应运而生。企业财务竞争力以财务资源和财务能力为基础，是企业在动态管理过程中形成的，有利于实现其可持续竞争优势和整合性能力。财务竞争力的提出，使企业的财务理念提升到了一个更高的境界。企业一旦树立起财务竞争力的观念，便会促使企业走出产品、商品生产经营的天地，积极盘活企业的存量资产、调整产业结构和资本结构，进入资本经营的新领域，以求提高企业的竞争力。本文在对财务竞争力相关理论概述的基础上，立足于德华兔宝宝装饰新材公司财务现状，从财务生存竞争力、财务发展竞争力、现金流量、财务潜力等方面并采用一定的财务指标对其财务竞争力进行了分析，并对德华兔宝宝装饰新材公司的财务竞争力进行了评价；最后，针对德华兔宝宝装饰新材公司财务竞争力存在的问题，提出了增强其财务竞争力的对策建议。 关键字：装饰新材；财务竞争力；资本经营 Title:TheanalysisofDeHuaTubaobaoNewDecorationMaterial’sfin ancialpetitiveness Major:FinancialManagement Name:YUQianSignature: 1 Supervisor:ZhangAihuiSignature: 1 ABSTRACT Withtheriseofpetitionamongenterprises,thedevelopmentofenterprises hasenteredthedevelopmentstageofvalueoriented,enterprisefinancialfunct ionalsomoreandmorebig,therelationshipofenterprisefinancebeesmoreandmo replicated,theenterprisesfinancialpetitivenessthusemergeasthetimesre quire.Thepetitivenessofcorporatefinancebasedonfinancialresourcesandfi nancialcapacity,itisformedinthedynamicmanagementprocessintheenterpris e,andconducivetotherealizationofthesustainablepetitiveadvantageandint egratedability.Thefinancialpetitiveness,sothatenterprisesfinancialcon cepttoascendtoahigherrealm.Oncetheenterprisesetuptheconceptoffinancia lpetitiveness,causestheenterpriseoutoftheproduct,modityproductionando perationoftheworld,activelyinvigoratedtheindustrialstructureandtheadj ustmentofcapitalstructureofstockassets,enterprise,enteredanewfieldofc apitaloperation,inordertoimprovethepetitivenessofenterprises.Inthispa per,basedonthefinancialpetitivenesstheoryoutline,basedontheDEHUATBdec orationfinancialstatusofnewmaterialpany,thefinancialpetitivenessofsur vival,thedevelopmentoffinancialpetitiveness,cashflow,financialpotenti alandfinancialindexesintheanalysisofthefinancialpetitiveness,andDEHUA TBnewdecorationmaterialpanythefinancialpetitivenessevaluation;finally,a ccordingtotheDEHUATBdecorationnewmaterialpanysfinancialpetitivenessp roblems,