电商企业团队绩效考核的现状分析.docVIP

PAGE PAGE 36 电商企业团队绩效考核的现状分析 摘要： 在互联网的浪潮之下，电子商务行业的发展势头猛进，网购越来越深入人心，电子商务对社会和经济生活的影响也越来越大。在网络信息时代，电子商务已经成为企业最重要的营销渠道，并逐步成为企业最具潜力的发展模式。但是面对竞争日益激烈的电商行业，怎样才能在竞争中存活下来，并不断健康发展，是无数电商企业迫在眉睫的难题。拥有一支优秀的团队对于电商企业的发展显得至关重要，因此如何有效地进行团队绩效管理开始成为大家关注的重点。 本文以天猫商城上的零售型电商团队作为调研对象，进行团队绩效考核的研究，首先对相关文献资料进行整理，了解电商企业、团队绩效、绩效考核等概念，再此基础上编制团队绩效测量问卷，并用SPSS软件进行数据分析，最后选取一个电商团队进行案例访谈，了解实际电商团队中各岗位的绩效考核情况，结合问卷分析结果和案例访谈提出电商企业团队绩效考核所存在的问题和改进建议。 关键词：电子商务企业团队绩效绩效考核 Current Situation Analysis of Team Performance Appraisal In Electric Commercial Enterprise Abstract: Under the wave of the Internet, e-commerce industry has a rapid development and online shopping is becoming more and more popular, e-commerce has become the most important marketing channel for enterprises and gradually become the most potential development model. In order to cope with the increasingly fierce competition,it has become the only way to improve internal efficiency for the survival and development of Chinas e-commerce enterprises. Therefore, effective team performance management is of great significance to the e-commerce enterprises. In this paper , I choose teams of e-commerce enterprises in Tmall to research on team performance appraisal . The paper firstly makes an elaboration of the relative theories about e-commerce enterprise , team performance and performance appraisal, based on these, the questionnaire was designed and using statistical software SPSS 19.0 to do data analysis. Finally, I take an e-commerce team as a sample to to conduct case interviews, in order to understand the actual team performance appraisal , combined with the results of the questionnaire analysis and case interview , putting forward problems and suggestions for the team performance assessment of e-commerce enterprises . Keywords: e-commerce enterprise team performance performance appraisal 一绪论 （一）研究背景 自 1996 年互联网的热潮全面席卷中国以来，从阿里巴巴创立，到淘宝、京东、聚美优品等系统电子商务平台的快速创建，中国的电子商务从初建变成全国性的普及。伴随着中国网民数量的不断增加，电子商务行业发展迅猛，正在悄然改变着大众的消费习惯和模式。毫无疑问，电商正在以一种无可阻挡的力量，改变着传统的商业