大众游客宗教行为研究——以扔许愿币为例.docVIP

PAGE PAGE 31 大众游客宗教行为研究——以扔许愿币为例 摘要：近年来，随着文化旅游的发展宗教旅游越来越显得世俗化，再加上游客自身的内心需求，有越来越多的游客在旅游过程中表现出宗教行为。然而，旅游目的的对于大众游客的宗教行为往往不会多加制止，以期获得一部分的经济效益，这也导致了游客宗教行为与景区之间的矛盾越演越烈。本文以大众游客的宗教行为作研究对象，并以游客的扔许愿币行为作案例，在查阅大量学者的相关文献资料的基础上，采用问卷调查法、观察法等研究方法，研究大众游客投掷许愿币具体行为体现以及行为背后所隐藏的动机，以期对游客的宗教行为有进一步的了解，并为景区在管理游客宗教行为方面提供适当的建议，从而使旅游目的地与游客两者和谐发展。 关键词：大众游客；宗教；宗教行为；宗教旅游；许愿币 The research on the religious behavior of the mass tourists -- throwing a wishing coin for example Abstract: In recent years, with the development of cultural tourism, religious tourism is becoming more and more common, and the inner needs of tourists themselves, there are increasing tourists in the tourism process of showing religious behavior. However, in order to obtain a part of the economic benefits, the tourist destination is often not to stop the religious behavior of tourists, which also led to the contradiction between the religious behavior of tourists and scenic spot, the more intense. This paper views the religious behavior of mass tourists as the object of study, and take the behavior of throwing a wishing coin to make a case, and on the basis of consulting a large number of relevant literature, using the questionnaire survey method, observation method and other research methods, to study the concrete behavior and the motives behind the action of the tourists throw a coin. With a view to further understanding of the religious behavior of tourists, and to provide appropriate suggestions for the scenic area in the management of religious behavior, so that the tourist destination and tourists will be harmonious development. Keywords: Religion; religious behavior; religious tourism; wishing coin 一、 绪论 近几年来，以宗教旅游为主的文化旅游不断在我国兴起，目前已成为吸引大量游客的重要旅游线路之一，同时对于推动我国旅游目的地的建设以及旅游线路的规划都有着极其重要的作用。然而，一些旅游目的地为了拉动景区旅游的发展，不断在景区内部翻建、新建寺庙和道观等具有宗教性质的建筑，使得我国大部分的旅游景点都会带有一定程度上的宗教性质。这一现象使得宗教旅游不再是传统意义上的神圣朝见旅游，反而变得更加大众化。宗教行为也不单单只是指宗教信徒所表现的行为，也有大众所展示的具有宗教性质的行为。 旅游活动过程中游客宗教动机及行为具有普遍性，大多数游客即使是在非典型宗教旅游地旅游过程中也表现出扔许愿币、烧香拜佛、求护身符等宗教行为表征，对此现象研究具有更加普