李红英会展英语.pptxVIP

Text ---- Exhibition and Its Classification ; Booth staff selection is the single most important factor in your exhibiting success. More than graphics, signage, literature, giveaways, or any other variable, it is the people you put on the show floor that influence visitor’s opinion of your organization. They are your ambassadors, representing your company for the whole world to see. It is impossible to stress enough how crucial; your team is to your overall success. To ensure a top notch performance, begin preparing your booth team four to six months prior to the event. You will need the answers to the following questions: 1. How many people are needed to staff the booth﹖ A number of variables need to be considered. How big is your exhibit﹖ How long is the show﹖ Will you need employees to give product demonstrations, work the hospitality suite, teach seminars, or supervise contests﹖ Ensure you have enough staffing to have your booth manned at all times, while giving your team a break every four to six hours. No one can be ‘on’ for twelve hours at a time. ; 2. Who are the best people to represent the organization﹖ Working a trade show requires a unique mix of skills. You want employees with excellent product knowledge, superlative people skills, “killer” sales instincts, and a warm, engaging personality. These people should be motivated self-starters, able to think on their feet and work with little or no direction. 3. Has staff training been organized﹖ To ensure success, prepare your team with all the skills and tools they need. Training should cover assessing visitor types, asking qualifying questions, handling difficult attendees, lead generation and follow up, and many other factors. ; 4. Has a pre-show meeting been scheduled﹖ Pre-show meetings play a critical role in ensuring that your team understands their goals and objectives, expected roles and duties, a