大润发超市供应链管理问题研究.doc

PAGE PAGE 20 大润发超市供应链管理问题研究 摘要 在经济与科学技术快速发展的环境下，顾客需求随着人们生活水平的提高而提高，企业之间的竞争也变得十分激烈。超市作为与我们生活息息相关的企业，同样也面临着这样的困境。超市是零售业的主体，而供应链管理又是影响零售业发展的主要因素之一。然而，超市从采购开始，到满足最终顾客的所有过程，难免会在库存、配送、信息处理等方面产生问题，为了使超市在整个供应链上实现效率最高而总成本最低。因此，采取有效的供应链管理对于超市这样的零售企业在市场上获取竞争优势具有重要的作用。 本文以大润发超市为例，首先介绍了大润发超市供应链管理的现状，深入分析了大润发超市在供应链管理中存在的问题，讨论了如何解决大润发超市供应链中物流的配送效率，如何满足客户的多样化需求，如何与供应商建立彼此信任的合作关系，如何完善信息技术等，希望能够帮助大润发超市解决现实问题。 关键词：大润发超市供应链管理问题 ABSTRACT With the rapid development of economy, science and technology, and customers constantly improve the level of consumption, in such environments lead to increasingly diversified needs, competition among enterprises also increased. Supermarkets are closely related to our life businesses, also faced this dilemma. Supermarkets are the subject of retailing, supply chain management is one of the main factors affecting retail development. However, starting from procurement of the supermarket, all the procedures to meet end customer, including inventory management, distribution, processing, there are some problems, in order to make the supermarket supply chain to achieve optimal overall and the lowest total cost. Therefore, effective supply chain management for a retail supermarket companies to gain competitive advantage in the marketplace is essential. The RT Mart supermarket as an example. Firstly, the paper introduces the status of RT Mart supermarket supply chain management, in-depth analysis of the RT Mart supermarket in the supply chain management in the existing problems, discuss how to solve the efficiency of RT Mart supermarket supply chain logistics distribution, how to satisfy the customer the diverse needs of, how with suppliers to establish cooperative relations of mutual trust and how to improve the information technology, hope to be able to help RT Mart supermarket to solve practical problems. Keywords: RT-MART supermarket Supply chain Management problem 1 引言 目前，企业巨大的压力来自于市场激烈的竞争环境，企业不仅仅是销售产品，还要尽可能满足每个顾客的需求，实现整个供应链的整体效率最优以及总成本达到最低，同时经济的发展，也表现出