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牛奶--创业计划书
Milk !
酸奶吧
创业计划书
创业人：
指导老师：
所在学校：
联系方式：
邮箱：
联系地址：
保密须知
本商业计划书属商业机密，所有权属于客家野菜创业小组。
收到本计划书后，收件人应即刻确认，并遵守以下的规定：
（1）若收件人不希望涉足本计划书所述项目，请按上述地
址尽快将本计划书完整退回；（2）在没有取得客家野菜创业
小组的书面同意前，收件人不得将本计划书全部和 /或部分
地予以复制、传递给他人、影印、泄露或散布给他人；（3）
应该像对待贵公司的机密资料一样的态度对待本计划书所
提供的所有机密资料。本商业计划书不可以用作销售报价使
用，也不可用作购买时的报价使用。
目录
1 概要································ ································ ································ ·········- 4 -
1.1 创业背景 · ······························· ································ ·························- 4 -
1.2 发展趋 · ······························· ································ ·························- 4 -
1.3 产品与服务 · ······························· ································ ······················- 4 -
1.3.1 产品 · ······························· ································ ······················- 4 -
1.3.2 服务 · ······························· ································ ······················- 5 -
1.4 投资前准备 · ······························· ································ ······················- 5 -
1.4.1 企业定位 · ······························· ································ ················- 5 -
1.4.2 人才竞争 · ······························· ································ ················- 5 -
1.4.3 市场调研 · ······························· ································ ················- 5 -
2 环境分析································ ································ ································ ···- 5 -
2.1 外部环境 · ······························· ································ ·························- 5 -
2.1.1市场概况 · ······························· ································ ·················- 5 -
2.
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