市场营销的定义和实际操作.pptxVIP

Pathfinder;Why Brand?;About Brand…;Parmalat light milk. 0% of fat.;Now with Auto transmission. JEEP CHEROKEE 2.8 CDR;Axe Effect.;Look, the new Audi RS1;What Is Marketing?;Four P Strategies;Aimed at a;In a;Unfortunately(?);The power of channel-about distribution;The selling process:;The purchasing process:;Execution is as Important as Planning;When making the Action calendar, avoid Conflict with other channel partners priorities Conflict with central marketing activities Channel partners selling in too many promotion simultaneously Repetitious use of identical promotion tactics Wasteful use of promotion money Over promoting a brand in a short period of time and no follow up action Critical action dates (launch date, peak sales seasons) and responsibilities being missing ;Co-ordinate key marketing and sales activities , ask does the channel have stock before promotion starts, have the salesgirl and promoter equipped with product knowledge / sales tools, is POS /gift ready in place are the shops /promoters/ LA well informed when is the critical action dates, dose it crash it any holidays or big events who need to be involved (central team, distributor, dealers, LA, promoters, ect.) who responsible for what The reporting milestone B 1 get 1 promotion takes at least 3 weeks for gift sourcing and delivery, POS design and printing, media booking;Access against your objectives Sales VS forecast (achievement %) Market share increase % No. of channel participating, Numerical distribution % increase POS coverage Promoter sell out Out of stock report ROI, Cost/unit sold Use of research Awareness level ;Do Not Miss Operator Opportunities;Share Your Experience ;Let’s make it happen!!