浅析网络营销在我国消费市场的发展趋势.pdf

浅析网络营销在我国消费市场的进展趋势 摘 要 互联网正以强大的力量不断融入到社会生活的每个方面，网络用户以几何级数递增， 费特点 也随着发生了太多改变。近年间网络营销进展极为迅速，通过网络进展商业活 也渐渐变为商家们 完成其营销策略的最主要方式之一。作为经济活 重点的企业也逐渐看清互联网的重要性，陆续搭 上了电子商务这辆快车，进展网络营销方式通过提高自身在新的经济进展形势下的竞争力。所以， 研究互联网时代的 费特点对更好地帮助企业将指定信息传递给特定人群有利，做到有的放矢，营 销精准。本文基于网络营销进展史，探讨传统营销理念与网络营销理念的差别以及网络营销的优势 ，选取了微信营销这一网络营销方式进行深入研究，并提出了相应的应用对策，期望能够为企业进 行网络营销提供有价值的参考。 关键词 ：网络营销；优势 ；方式；微信营销 Abstract The Internet is constantly being integrated into every aspect of social life with a powerful force. The number of users in the network is increasing in geometric progression, and the consumption characteristics have changed too much. In recent years, online marketing has developed rapidly, and the development of commercial activities through the Internet has gradually become one of the most important ways for merchants to complete their marketing strategies. Enterprises that are the focus of economic activities have gradually seen the importance of the Internet, and have successively built the e- commerce express train, and developed online marketing methods to enhance their competitiveness under the new economic development situation. Therefore, studying the consumption characteristics of the Internet era is beneficial to better helping enterprises to deliver designated information to specific groups, and to achieve targeted and accurate marketing. Based on the history of network marketing development, this paper explores the difference between traditional marketing concept and network marketing concept and the advantages of network marketing. It selects the network marketing method of WeChat marketing to conduct in-depth research and pu