《战略管理》-课程教学大纲.pdfVIP

《战略管理》课程教学大纲 一、课程基本信息 课程代码 课程名称：战略管理 英文名称：StrategicManagement 课程类别：专业必修 学 时：32 学时 学 分：2 学分 适用对象: 电子商务、物流管理专业 考核方式：考试 先修课程：管理学 二、课程简介 《战略管理》是电子商务专业和物流管理专业的一门必修课，针对具有管理学基 础知识的学生开设。战略管理的学习内容是，以实现企业可持续发展为目标，建立并 维持企业目标、外部环境和内部条件三者之间的动态平衡。它主要从战略内容和战略 过程两个方面研究战略管理问题。战略内容分别从公司层战略、业务层战略和职能层 战略探讨不同层次的战略可供选择的战略类型；战略过程则从战略分析、战略制定和 战略实施三个主要环节，分别探讨战略管理每一环节的主要任务及其基本方法。针对 没有管理实践经验，更没有战略管理体验的本科生开课，战略管理以课程思政为宗旨， 注重培养战略意识和战略思维，凝聚团队精神，提高表达能力。 课程思政 战略思维 团队精神 表达能力 Strategic management is one of the core courses in business school at home and abroad with a history of only 40 years since it was appeared as a field. Strategic management is a business approach that is utilized to make the most efficient use of available resources in the process of operating a company. The idea behind any strategic management process is to evaluate the current status of the operation and all its individual 1 components, identify whether those components are being utilized to best effect, and to develop and implement changes when and as necessary. When utilized properly, this approach can improve the overall performance of the company, move the business closer toward reaching its stated goals, and keep the cost of raw materials and other resources in balancewiththereturnsgeneratedbythebusinesseffort. With the aim of moral education, the course of strategic management is focusing on improving students` strategic thinking, teamwork and presentation skill, which will be practicedduringtheperiod ofcourse. The training of strategic thinking is embodied during the course where students have to apply strategic methods to understanding and analyzing themselves, in order to know clearly of themselves and draw out good plan of learning. There are many chances of speaking and talking