戴尔供应链管理模式的研究.docVIP

戴尔供应链管理模式的研究 ———————————————————————————————— 作者： ———————————————————————————————— 日期： 毕 业 设 计〔论文〕 题 目 戴尔供给链管理模式的启示 姓 名 所在学院 管理学院 专业班级 　物流管理 学 号 指导教师 　 日 期 2021年4月17日 　 摘 要 杰克·韦尔奇曾说：“如果你在供给链运作上不具备竞争优势，就干脆不要竞争。〞英国管理学者克里斯多夫〔Martin christopher〕更进一步强调供给链的重要性，他说：“市场上只有供给链而没有企业，21世纪的竞争不是企业和企业之间的竞争，而是供给链和供给链之间的竞争。〞从1984年至今的20多年间，戴尔由美国得克萨斯大学一年级的学生起家一跃成为如今能与惠普、IBM等著名企业争雄的PC企业巨头。一度创造了在PC业行情低迷的情况下却仍能成功获利的奇迹，这在很大程度上得益于戴尔的“直销原那么〞。然而戴尔不等于“直销〞。本文解析从戴尔供给链模式开场，依次介绍戴尔成功的原因，戴尔供给链所蕴含的深刻内涵，戴尔供给链的实施方式以及戴尔目前所遭遇的瓶颈等，并针对其成功的经历提出对我国物流管理的启示。 关键词：戴尔供给链 直销 启示 Abstract JackWelch said: If you are in the supply chain operation does not have a competitive advantage, not simply on the competition. British management scholar Christopher (Martin christopher) have a greater emphasis on the importance of the supply chain, he said: The market is only the supply chain rather than enterprises, the 21 century the enterprises and enterprises competition is not competition, but the supply chain and supply-chain competition. From 1984 to date of more than 20 years, the United States by the first-year university of Texas students started to become today with the Hewlett-Packard, IBM, and other well-known corporate giants hegemony of the PC business. Once in the PC industry has created a market downturn can still profit from the success of a miracle, in large part due to Dells principle of direct marketing. However, Dell does not mean direct. Analysis of this article from the Dell supply chain model , followed by presentation of the reasons for the success of Dell, the profound meaning behind Dells supply chain as well as the implementation of the current Dell encountered a bottleneck, and according to its successful experience we can learn something for Chinas logistics Management. Keywords: Dells supply chain; direct sales；enlighten 目 录 TOC \o 1-3 \h \z \u 摘 要 I Abstract III 第1章 供给链理论根底 1 1.1 理论根底