校园快递项目评估.docxVIP

安徽****2019届本科毕业论文（设计） PAGE PAGE II PAGE 0 校园快递行业项目评估 摘 要 在第三产业服务业飞速发展的如今，消费者非常注重物流服务的便捷性程度直接影响消费者的购物的满意程度。为了提高最后一公里的配送效率,各大快递物流公司为了抢占物流市场的这块肥肉，把众包模式引入物流服务中。而在当下时代大学生紧跟潮流成为网购的主力军，校园快递量急速增长通过不完全对称数据表明，在校学生对校园快递站的工作服务态度以及效率等评价和印象普遍较低。而有创业想法的大学生创业团队希望通过一种创新的配送经营快递模式，尝试着把园众包物流平台引入校园快递服务中心，为了提高校园快递的最后一公里配送，但结果大多以失败结束。本文通过分析目前高校校园快递的基本情况,找出现行模式中存在的问题,提出应建立校园快递运营中心，来提高校园快递的服务质量,并对这种模式进行了进一步阐述。 关键词:创新运营模式;风险因素;运营中心 Project evaluation of campus express industry Abstract Nowadays, with the rapid development of the service industry of the tertiary industry, consumers pay much attention to the convenience of logistics services, which directly affects consumers shopping satisfaction.In order to improve the delivery efficiency of the last kilometer, major express logistics companies have introduced the crowdsourcing model into logistics services in order to grab the fat meat of the logistics market. However, in the current era, college students keep up with the trend and become the main force of online shopping. The rapid growth of campus express delivery volume shows that students generally have low evaluation and impression on the work and service attitude and efficiency of campus express stations. The entrepreneurial team of college students hoped to introduce the park crowd-sourcing logistics platform into the campus express service center through an innovative delivery operation mode, in order to improve the delivery of campus express in the last mile, but most of the results ended in failure. This paper analyzes the basic situation of campus express in colleges and universities at present, finds out the existing problems in the current mode, puts forward that campus express operation center should be established to improve the service quality of campus express, and further expounds this mode. Key words:Innovative?business?model，risk,Operations center PAGE PAGE 1 目录 一.绪 论 1 1.调查的背景及意义 1 二.校园快递行业项目发展 2 1.校园快递行业现状分析 3 2.校园快递行业采取的模式 3 三.校园快递行业项目评估