商务英语学习需求分析.docVIP

PAGE PAGE 25 商务英语学习需求分析 ——以杭州商学院英语专业大四学生为例 摘要：进入21世纪后期，世界经济全球化的进程日益加快，中国与各国的联系进一步密切，国际贸易与交往不断发展，社会各界急需商务英语人才。为满足这一需求，我国众多高校开始开设商务英语类课程。本文旨在需求分析的基础上，对杭州商学院英语专业大四学生的需求进行了调查，从课程、教材、教学方法、教师、语言等角度探讨该校商务英语课程开设情况以及学生对商务英语学习的自身需求。 关键词：商务英语需求分析英语专业 Analysis on Learning Needs of Business English --Based on Senior English Majors in Hangzhou Institute Abstract: In the 20th century, with the increasing economy globalization, China, as a WTO member, maintains the more closely contact with the countries in the world, at the same time, a large number of foreign companies pour into China and international trade and communication is continuously developing. Under this circumstance, more qualified personnel mastering Business English will be urgently needed?and many colleges and universities in China start to set up Business English?courses in order to meet this requirement. Based on needs analysis, this article aims to do research on senior English majors in Hangzhou Institute of Commerce and from the perspective of courses, teaching materials, teaching methods, teachers and language, and analyze the situation of Business English courses in this university and learning needs of students themselves. Key words: Business English; needs analysis; English major Analysis on Learning Needs of Business English —Based on Senior English Majors in Hangzhou Institute 1 Introduction After World War II, the rapidly development of world economy and technology contributes to the closer and more frequent communication between various countries. As a result, English becomes the most important communication tool in the world. With the implementation of the reform and opening policy, especially after the entry of WTO, China has more connection with other countries in economy. With the strengthening of global economic integration, Business talents who are outstanding not only?in English language but also the specialized business knowledge?are in great demand. To meet such demand, colleges and univers