商务英语目标需求分析.docVIP

PAGE PAGE 35 商务英语目标需求分析 ——以对本校英语专业应届毕业生 摘要： 随着经济全球化的不断发展和国际贸易的不断往来，商务英语专业在国际上迅速发展。自我国加入WTO以来，越来越多的高校开设了商务英语专业。调查显示我国146所高校先后建立商务英语专业并且数量仍在不断上升。 基于国内外对商务英语专业的研究，本文主要对某大学应届毕业生的商务英语目标需求进行分析调查。首先，本文对选题的背景、目的和重要性进行了阐述，进而对目标需求分析的重要性和方法进行概括，为论文的开展奠定了基础。其次，阐述了我国商务英语专业的教学现状和存在的主要问题，以及解决方法和目标需求调查的成果。然后，结合我校实际情况对毕业生商务英语目标需求进行分析，并在调查分析的基础上对我校商务英语专业建设提出几点建议。 关键词：商务英语专业、目标需求、调查分析 Target Needs Analysis on Business English of the Fresh Graduates in English Major ——A Case Study of Anyone University Abstract: As?the rapid development of economic globalization and international?trade, business English is established in more colleges and universities and has been rapidly developed since China’s entry into WTO. The statistics shows that 146 colleges and universities in China have successively set up the business English and the number is still rising. Based on the research achievements of business English from home and abroad, this paper analyzes target needs of business English of graduates in anymous Key words: business English major, target needs, research and analysis Target Needs Analysis on Business English of the Fresh Graduates in English Major ——A Case Study of Anyone University 1. Introduction 1.1 The importance of Business English in English learning As the integration of economic globalization and rapid development of international trade, our society prefers those who can not only speak English fluently but also master the professional knowledge in one field. With such a global background, Business English springs up. What’s more, with China’s entry into WTO and the policy of reforming and opening up, the export economy grows rapidly and the communication with international society is increasingly deepened. More and more foreign-related enterprises emerge into China and many domestic corporations are authorized with import and export rights. Because of the rapid development of China’s economy and close foreign trade contacts, the social demand for talents with the solid