微信营销策略对企业品牌推广的作用及前景分析.doc

PAGE PAGE 19 微信营销策略对企业品牌推广的作用及前景分析 摘要：由于我们现在身处于一个移动互联网的时代当中，无论是工作还是生活只要身边有数码产品那么各种各样的网络信息也会接踵而来，这一些网络信息通过很多的渠道来向我们传递着，我们慢慢的也变得离不开移动互联网了。一款能够即时通讯的工具，在2011年的时候，通过腾讯公司而发行了并称之为微信，推出微信之后的这两年，在较短的时间内就聚集了非常庞大的用户群与诸多的特性，并且逐渐替代了微博在移动互联网的时代中成为了信息传递的一个最大途径，慢慢在当代这个优质的网络营销当中变成了一个全新的移动平台，因此它所带来的价值能够说是非常震撼的。企业能否较好的运用这个全新的微信平台进入到移动互联网的市场当中，这也直接关系到了企业品牌未来的发展趋势，企业品牌可以通过这个微信平台对客户进行非常有效的全面化管理，使企业在很大程度上都减少了沟通成本的费用与员工的基本费用，除此之外，企业品牌方还可以每天都对客户进行消息的推送，使客户能够更全面的了解这个品牌，并且最大的好处就是企业品牌方可以通过这个方法来和客户形成一个更加密切的互动行为。本文主要就微信营销策略对企业品牌推广的作用及前景进行深入分析。 关键词：微信营销品牌推广互联网 Abstract：Today we are living in a called mobile Internet era, our life and work has been filled with a variety of network information, they come from all over the world, after hundreds of channels and ways, to convey information. In the present social life, WeChat became a means of information dissemination following micro-blog after the biggest. At the beginning of 2011 Tencent Inc launched instant messaging tool called a WeChat, just less than two years the number of users exceeded 300000000 mark. WeChat two years on the line, its value can be said to be shocked - in the short term, WeChat gathered a large user base and a number of properties that make it become a new platform for the network marketing quality, is increasingly in the corporate brand marketing work play an invaluable role. The enterprises can seize the opportunity of the mobile Internet, is of great significance to the future development of the brand. The use of micro channel platform into the mobile Internet market, the enterprise is a high price to try. Through micro channel platform, brands can not only effectively manage customer relationship, save personnel costs and the cost of communication costs, at the same time, the brand can through micro channel news daily push, the formation of the interactive mechanism between more closely with customers. This paper mainly on the micro channel and the prospect of the marketing strategy of the enterprise brand promotion of