海航控股能力提升策略.pdfVIP

本科论文 摘 要 进入 21 世纪后，我国经济持续高速发展，这也带动了我国交通运输业的发 展，其中高铁、航空等新型交通运输方式也得到了极大的发展。多种多样的交 通运输方式使人们有了更多的选择，其中航空业发展极为迅速，极大提高了交 通运输的质量。随着国内经济的持续高速发展，国内的航空公司也逐步走向成 熟，因此对航空公司的财务管理的研究也随之成为热点。本文以海南航空控股 股份有限公司为研究对象，基于财务分析对公司有关能力进行了分析和评价， 最后对现阶段海南航空控股股份有限公司的能力提升提出了一些可行性建议。 关键词：航空公司，财务分析，公司能力，策略 本科论文 Abstract After entering the 21st century, Chinas economy continues to develop at a high speed, which has also led to the development of Chinas transportation industry, including high-speed rail, aviation and other new modes of transportation have also been greatly developed. Therefore, peoples demand for traffic quality is also constantly improving, which also prompted Chinas transportation industry to carry out changes to meet peoples growing demand for services. The variety of modes of transport ation has given people more choices, among which the aviation industry is developing very rapidly and greatly improving the quality of transportation. With the sustained high-speed development of the domestic economy, domestic airlines are gradually maturing, so the study of the financial management of airlines has become a hot topic.. This paper takes hainan airlines holding co., ltd. as the research object, analyzes and evaluates the financial status and corporate capacity of domestic airlines, and finally puts forward some feasible Suggestions on the financial strategy of hainan airlines holding co., ltd. at the present stage. Key words: Airlines, Financial analysis, Corporate capabilities, Financial management strategy 本科论文 目 录 前 言1 1 相关概念及理论概述2 1.1 财务分析的概念2 1.2 财务分析的方法2 1.3 财务分析