奥美金玉良言手册_市场营销策划_2022营销干货精选合集-01月份汇总.pptx

;SO YOU WANT TO WORK IN P.R.?;;;;;A great Public Relations professional is one who remains focused on the client – achieving results, while constantly remaining open to new approaches.;;;;;;A good PR person usually has a solid social network and relationships with different types of people. He or she knows how to leverage those connections strategically in order to benefit his or her work. To a great extent, what matters is the ability to manage people, manage relationships, and manage expectations.;;;;;The toughest thing in the world is to tell someone what you really think – if you fear the consequences. Yet, that is exactly what your client needs and what they will most respect. When you have the guts to point out that they have no clothes, you will either be fired or treasured as a trusted advisor. Either way, you will be doing better than you were before.;Never fear. You can never do justice to the PR profession if you are afraid. Never be afraid to call black, ‘black,’ but always do it as tactfully as possible.;Maniacal interest in execution details; you cannot un-ring the bell in our profession.;You will experience a lot of stale confer- ??????z????????????№? ence rooms, late airplane flights, and ??；????? inedible fast food; you have to learn to ??, love the chase, ?$???$$??V—?+?。?$?№?? the hunt, and the opportunity to work with talented people. If you cannot, you ??，g???????????。 will never be satisfied in this profession.” Paul Hicks Paul Hicks CEO D?CEO /??;In the PR world, crisis sometimes happens overnight; a good PR person should provide a strong shoulder for the client to rely on.;;Ideas move people, not press releases.;;;;;;A good PR person should be able to interact with different types of people in any situation.;;;;;;;;Christopher Graves;A high performing PR person should have a strong business sense, and be able to see opportunity even in crisis. This requires broad knowledge and experience.;;I think you need ???????$?????