第三章企业外部环境分析.pptVIP

Ch 3 -* Industry Analysis CPM Just because one firm receives a 3.2 rating and another receives a 2.8 rating, it does not follow that the first firm is 20 percent better than the second. Important -- 第五十八页，共六十页。 Ch 3 -* Industry Analysis CPM Numbers reveal the relative strength of firms, but their implied precision is an illusion The aim of this analysis is not to arrive a single number, but rather to assimilate and evaluate information in a meaningful way that aids in decision making Important -- 第五十九页，共六十页。 内容总结 Ch 3 -1。Ch 3 -3。Chapter Outline (cont’d)。Porter’s Five-Forces Model。6. 产业集群 Clusters。The Five-Forces Model。The Five-Forces Model。The Five-Forces Model。Important --。Ch 3 -59 第六十页，共六十页。 * * * * * * * * * * * * * * * * * * * * * * * * Ch 3 -* Natural influences The impact of natural events upon business activity can be very powerful and difficult to predict or avoid For business affected by natural impact, the effects can be very costly and far-reaching 第二十六页，共六十页。 Ch 3 -* Waste management Monitor Key Variables Air water pollution Ozone depletion Endangered species Natural Environmental Forces Energy conservation Recycling 第二十七页，共六十页。 Ch 3 -* Technical influences Changes in technology affect the products available to customers, the quality, the cost of the products and their functionality 第二十八页，共六十页。 Ch 3 -* Technological Forces Essential for nearly every strategic decision Technology-based issues 第二十九页，共六十页。 Ch 3 -* The importance of the SPENT analysis process The importance of the process is to identify issues that will have an impact on the organization and the industry Categorizing them correctly between the factors is of secondary importance 第三十页，共六十页。 Ch 3 -* Economies of Scale Industry Properties Barriers to market entry Product differentiation Level of competitiveness I/O Perspective Firm Performance 第三十一页，共六十页。 Ch 3 -* Steps to Determine if an Acceptable Profit Can be Earned 1. Identify key aspects or elements of each competitive force 2. E