旅游市场营销STP分析(市场细分目标市场选择与定位).pptVIP

Market Segmentation,Targeting andPositioning Tourism Marketing Unit Delivered by: Amy Li 第一页，共三十三页。 Learning Outcomes After this session, you should be able to: 1. Define what is meant by segmentation, targeting and positioning. 2. List and understand the major bases for segmentation. 3. Conduct an STP analysis to your business. 第二页，共三十三页。 Different customers are looking for different benefits from the goods and services they purchase. I prefer natrual scenic spots. I prefer historical sites I like the service here. This is too expensive. 第三页，共三十三页。 The resources and capabilities of a c