物流管理供应链管理介绍.pptVIP

新的发展 全球竞争 产品生命周期缩短 全新的低成本配送渠道 客户的谈判能力更强，更见多识广 因特网和电子商务战略 第二十八页，共三十一页。 关键问题 问题的范围 战略层面 战术层面 运作层面 需要权衡哪些问题？ 配送网络配置 库存控制 供应合同 配送策略 集成与伙伴 采购战略与外包 产品设计 信息技术 第二十九页，共三十一页。 新概念 推—拉战略 直接面向消费者 战略联盟 制造延迟 动态定价 电子采购 第三十页，共三十一页。 内容总结 供应链管理介绍。供应商、制造商、运输企业、分销商和零售商将原材料转化为最终产品并将产品供应给消费者的系统。供应链管理关注供应商、生产商、仓库和商店的有效整合，以确保商品：。所有应用于供应链管理的先进的战略、技术和方法都关注：。供应合同 / 协作 / 信息系统与决策支持系统。顺序优化 vs.全局优化。Source: Duncan McFarlane。供应合同 / 激励方案。预测的时期越长，预测结果越差。Source: Tom Mc Guffry, Electronic Commerce and Value Chain Management, 1998。1998年，第三方物流服务增长15%，达到近400亿美元 第三十一页，共三十一页。 Every facility is involved. Efficiency across the entire system is the goal. What issues does this raise? What makes SCM hard? Complexity Ownership Uncertainty Finding a good solution vs. finding the best solution. Finding solutions to complex problems. Finding solutions to dynamic, stochastic problems. Implementing these solutions. DSS support human decisions Why is inventory control difficult in supply chains? What is a network? What impact does design have? Sequential vs. serial Centralized vs. decentralized systems – what is the impact? Examples: VMI Joint inventories Buyback schemes/ Revenue sharing – video stores Contrast variation between time periods with random differences between time periods. Suggestions for tools and approaches in three slides. What about forecasting? Examples of Sept. 11, Taiwan earthquake What is shown here is how divergent these various forecasts are in relation to real demand. Why?? Because they are developed independently from each other and are dated, and unconnected to each other and the daily fluctuations in the market What is shown here is how divergent these various forecasting are in relation to real demand. Why?? Because they are developed independently from each other and are dated, and unconnected to each other and the daily fluctuations in the market What is shown here is how divergent these various forecasting are in relation to real demand. Why?? Because they are developed indepen