第二章生产运营战略与竞争力.pptVIP

* * ? 第二章 生产与运作战略 第一节 生产运作战略的基本概念? 第二节 生产运作战略制定? 第三节 生产运作战略的竞争优势选择? 第一页，共二十八页。 第一节 生产运作战略的基本概念 An effective operations management effort must have a mission so it knows where it is going and a strategy so it knows how to get there 第二页，共二十八页。 一、企业的使命与战略 1. Mission Organization’s mission states the rationale for the organization’s existence and its objective to be achieved. Once an organization’s overall mission has been decided, each functional area within the firm determines its supporting mission. 第三页，共二十八页。 2.Strategy Strategy is an organization’s action plan to ach