2021年参与音乐报告 Engaging with Music.docx

Engaging with Music 2021 Insight and analysis Insight and analysis Insight@ifpi.org +44 (0)20 7878 7900 IFPI.org | IFPI_org About IFPI IFPI is the voice of the recording industry worldwide, representing over 8,000 record company members across the globe. We work to promote the value of recorded music, campaign for the rights of record producers and expand the commercial uses of recorded music around the world. 3 Contents Executive summary 3 A global snapshot of music engagement in 2021 5 Audio streaming popular the world over 8 Music’s positive impact on wellbeing 10 A new and exciting landscape for music listeners 12 The world’s favourite genres 14 Radio listening 16 Engagement with unlicensed music 18 Country focus: China 20 Country focus: India 22 Country focus: Russia 24 Introduction5 Introduction Music fans worldwide go beyond listening… to deeper engagement with music 4 4 IFPI ENGA GING WITH MUSIC 2021 Methodology IFPI’s Engaging with Music 2021 explores the ways that people listen to, discover, and engage with music around the world. It is the largest music-focused consumer study worldwide. The study was carried out amongst a demographically representative sample of the online population aged 16-64 in the following territories: Argentina, Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Netherlands, New Zealand, Poland, Russia, South Africa, South Korea, Spain, Sweden, United Kingdom and United States. The study was also conducted in China and India but results from these two countries are not included in “global” figures due to the size and nature of these markets. Samples of between 1,000-4,000 respondents were set in accordance with online population size and demographic structure, as determined by the latest respective census data in each territory. This ensured that a standard error of +/- 3% was achieved throughout the data, at a 95% confidence level. Study design, construction, and analysis was conducted by IFPI with fieldwork orga